AUSTRALIA'S motoring clubs have joined forces for the first time to lobby both sides of politics for a better deal for motorists, in the lead up to the federal election.
The Australian Automobile Association (AAA) on Sunday launched a major campaign seeking improvements for drivers frustrated by unsafe roads and worsening traffic jams.
A total of $100 billion would be needed over the next decade to upgrade highways and lessen congestion, with a number of key projects identified by the Demand Better Roads campaign.
AAA's executive director Andrew McKellar said given the size of the required investment, a more effective strategy for attracting funding was also needed.
He said the call to action was backed by the 7 million members of motoring clubs nationwide.
"That's a huge slice of the electorate," he told AAP on Sunday.
"What they're seeking to get across to the major political parties is there is a sense of frustration out in the community about issues like congestion in our major cities and safety of our national highways."
Mr McKellar said any agenda for road improvement would need to look well beyond the September poll and would require real vision from both major parties.
The estimated cost of road trauma to the community is a staggering $27 billion per year, the AAA claims.
The campaign will include an online petition and a "report card" keeping track on the major transport and infrastructure announcements made throughout the election campaign.
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